Dmitry Baranov

Dmitry Baranov

Dmitry Baranov, developer and expert in email marketing.

Where to get SMTP for sending

LetsExtract Email Sender needs a working SMTP server (detailed settings: ). Direct Send mode is also supported. Option 1 — use SMTP from free email providers (Gmail, Yahoo, Outlook, etc.) Pros: Cons: When to use: testing, very small campaigns (tens…

How to verify large email lists fast

When you send an email campaign, every invalid address in the list creates a chain of problems. Messages that bounce tell internet providers your domain may not be trustworthy. If this happens too often, your emails start landing in spam…

Email campaign analytics: key KPIs

Most email programs are launched with good intentions. A team prepares a campaign, presses send, and waits for the magic to happen. The problem is that without analytics, decisions are based on gut feeling. That usually means wasted money, wasted…