Here we write about email newsletters: ways of mass sending, functions, templates, secrets, reviews of services and applications.
Trigger campaigns are emails that are sent automatically after a specific action or event. A person signs up — they receive a welcome email, a customer adds a product to the cart but does not pay — they receive a…
Mass email works best when one message can genuinely apply to many people at once. If the content is broad but still useful, sending it to a large list makes sense. Typical situations where this works well are clear and…
A one-day email campaign is about speed and focus. You use it when the situation does not allow long planning and when the message is simple enough to prepare quickly. This format works best in: For example, a small team…
A cold email is a message you send to a person who does not know you yet. In B2B sales, cold email is one of the ways to start conversations with potential clients. It sits at the very top of…
Most teams treat inactive contacts as a lost cause: they stop opening emails, stop clicking, and quietly sit in the database. Over time, this turns into a hidden cost: you keep paying for traffic and new leads, while people who…
Email remains one of the most predictable marketing channels. When it is set up correctly, it brings steady revenue, repeat purchases, and long-term relationships with customers. Most failed campaigns break down for the same reasons: To get value from email,…
SaaS, or Software as a Service, is software that people use over the internet and pay for on a subscription basis, usually monthly or yearly. Instead of installing a program on a computer and buying it once, users log in…
Email marketing stops working when it treats everyone the same. A CRM-centered email database fixes this because it connects email addresses to real people, their context, and their actions. When email lives inside a CRM, it becomes part of the…
SMTP is the set of rules mail servers use to send and receive email over the internet. When you send an email, your mail server uses SMTP to deliver that message to the recipient’s mail server. SMTP verification is a…
Email deliverability is the share of your sent messages that actually reach recipients’ inboxes. It is not the same as sending an email. You can press send and still fail to reach many recipients. Deliverability measures whether mail servers accept…
Email retargeting is a way to send follow-up emails to people who have already shown interest in your business — they visited your site, looked at a product, or left something in the cart, but did not complete the action.…
Personalization in email marketing means making each message feel relevant to the person who receives it. It is more than adding a first name at the top of the letter. True personalization uses the information you already know about a…