Here we write about email newsletters: ways of mass sending, functions, templates, secrets, reviews of services and applications.
Email remains one of the most predictable marketing channels. When it is set up correctly, it brings steady revenue, repeat purchases, and long-term relationships with customers. Most failed campaigns break down for the same reasons: To get value from email,…
SaaS, or Software as a Service, is software that people use over the internet and pay for on a subscription basis, usually monthly or yearly. Instead of installing a program on a computer and buying it once, users log in…
Email marketing stops working when it treats everyone the same. A CRM-centered email database fixes this because it connects email addresses to real people, their context, and their actions. When email lives inside a CRM, it becomes part of the…
SMTP is the set of rules mail servers use to send and receive email over the internet. When you send an email, your mail server uses SMTP to deliver that message to the recipient’s mail server. SMTP verification is a…
Email deliverability is the share of your sent messages that actually reach recipients’ inboxes. It is not the same as sending an email. You can press send and still fail to reach many recipients. Deliverability measures whether mail servers accept…
Email retargeting is a way to send follow-up emails to people who have already shown interest in your business — they visited your site, looked at a product, or left something in the cart, but did not complete the action.…
Personalization in email marketing means making each message feel relevant to the person who receives it. It is more than adding a first name at the top of the letter. True personalization uses the information you already know about a…
Spam looks like a small nuisance at first glance, but in business it quickly turns into lost money, wasted time, and damaged trust. Every extra junk email in the inbox is time employees spend sorting instead of working. For an…
LetsExtract Email Sender needs a working SMTP server (detailed settings: ). Direct Send mode is also supported. Option 1 — use SMTP from free email providers (Gmail, Yahoo, Outlook, etc.) Pros: Cons: When to use: testing, very small campaigns (tens…
Most email programs are launched with good intentions. A team prepares a campaign, presses send, and waits for the magic to happen. The problem is that without analytics, decisions are based on gut feeling. That usually means wasted money, wasted…
Inbox volumes keep growing. People get more emails than ever—newsletters, promo blasts, automated sequences, and pitches. Most of them go unread. So it’s fair to ask: does cold emailing still work in 2025? The short answer is yes. But only…
Spam and email marketing are two completely different things, although they might look similar on the surface. Let’s figure out how to tell them apart so we don’t confuse useful and legal customer communication with intrusive and illegal mass mailings.…