Category Mailings

Here we write about email newsletters: ways of mass sending, functions, templates, secrets, reviews of services and applications.

Where to get SMTP for sending

LetsExtract Email Sender needs a working SMTP server (detailed settings: ). Direct Send mode is also supported. Option 1 — use SMTP from free email providers (Gmail, Yahoo, Outlook, etc.) Pros: Cons: When to use: testing, very small campaigns (tens…

Email campaign analytics: key KPIs

Most email programs are launched with good intentions. A team prepares a campaign, presses send, and waits for the magic to happen. The problem is that without analytics, decisions are based on gut feeling. That usually means wasted money, wasted…

Lead magnet

How to create an effective lead magnet: proven strategies to attract customers A lead magnet is an excellent way to capture the attention of potential customers by offering them valuable free content. Essentially, it’s your gift that helps you connect…

ePochta Mailer Overview

ePochta Mailer screenshot

ePochta Mailer is a modern program for mass email distribution. The utility is a reliable marketing tool with a wide range of functionality and intuitive interface. In the review we will tell you in detail about the product’s features. Opportunities…